Peter Golding's new art book 'Rock Graphic Originals' is packed with more than 750 poster art, logos, stage set designs and promotional ephemera created for artists such as Pink Floyd, Eric Clapton, The Who, The Yardbirds, Cream, Led Zeppelin and many more. As part of the ’60s and '70s fashion movement, Peter Golding’s famous ACE boutique in London’s Chelsea brought him into regular contact with the biggest names in rock ’n’ roll, and he went on to create one of the most comprehensive collections of rock ’n’ roll graphics.

Organized chronologically into three sections, the book presents the evolution of highly wrought psychedelic poster art from its beginnings in the Beat era to its culmination in the vast stage sets of 1980s stadium rock. Original drawings, studies, paintings, finished artwork and separated plates are shown side by side, revealing the complete process involved in creating each printed poster and logo, and giving extraordinary insight into the creative minds of design giants such as Rick Griffin, Stanley Mouse and Alton Kelley. Barry Miles’s concise introduction places the key protagonists and their work within their cultural and political context, while reflections from the artists themselves lend unique perspectives on their influences and methods.

Rock Graphic Originals is available on Amazon